Consumers’ motivations and barriers concerning various sharing services
نویسندگان
چکیده
Recently, the sharing economy has emerged as a new consumption style. Although sharing's additional environmental loads and rebound effects are concerning, it potential to reduce by suppressing production effective use of products. In this study, we investigated differences among consumers based on their usage experiences future intentions, focusing various services. We consumers' motivations barriers in two countries: Japan Switzerland. The results showed that individuals with prior experience higher intentions for service. who had were more realistic, such economic (price), space, quality safety issues. respondents no other barriers, “do not want use” “no product”, presented specific get value, “getting acquainted person” having an “interesting experience”. Individuals relatively younger “materialism” “normative” tendencies, indicating active aggressive personal characteristics sharing-service users. comparison between countries also indicated maturity service, words, time since service was launched, gave difference motivation. Besides, cultural can lead different well levels acceptability secondhand-goods usage. This study revealed influence use, motivations, barriers. change matures through cross-national
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ژورنال
عنوان ژورنال: Journal of Cleaner Production
سال: 2021
ISSN: ['0959-6526', '1879-1786']
DOI: https://doi.org/10.1016/j.jclepro.2021.127269